Prüne implemented RFID technology in all its stores and products in 2019
Today, Prüne has its own 6,000 square meters’ industrial plant, a 10,000 square meters’ distribution center, and owns more than 100 stores with over 1,500 employees across Argentina, Peru, Chile, Uruguay, Colombia, and Paraguay. Its vision make women fall in love with its products, and become a brand of international renown.
In its drive to streamline its processes and improve customer experience, Prüne conducted an RFID technology assessment to implement this solution in its operations.
After evaluating the state of this technology in the world, estimating the investment required, and considering the main success factors for this project, the company evaluated possible strategic partners.
This rigorous selection process resulted in selecting the Smart Retail RFID solution, developed by Telectrónica. (www.telectronica.com).
Sebastian Berbech, CEO of Prüne Alan Gidekel, CEO of Telectrónica, and Sebastián Berbech, CEO of Prüne, signing the contract for the implementation of Smart Retail .
The Smart Retail 2019 Project
To identify products manufactured locally, RFID label printing systems were also implemented at the Prüne factory in Argentina.
Automatic reader systems were installed at the Distribution Center to control the reception of merchandise from suppliers and to control product dispatch to stores.
The fulfillment of stock orders for the stores is carried out using portable RFID terminals that read every product being dispatched, ensuring that every order is prepared correctly.
Every store uses a portable RFID terminal for all Smart Retail applications (merchandise reception, inventory audits, product location, display control, product price and availability checks, and others).
Currently, all Prüne stores in Argentina operate 100% with RFID. Following the success of this project, Prüne added the Smart Retail solution to its Chile operations, and deployment to the rest of the countries was scheduled for the second half of 2019.
Additionally, and aimed at improving its clients’ shopping experience, Prüne and Telectrónica are developing additional Smart Retail features related to Prüne’s omnichannel strategy and to improve product supply and replenishment in stores.
By implementing RFID in all stores and products, Prüne achieved total inventory visibility, enabling consolidated inventory management. Under this system, each store is considered a “satellite warehouse” from which orders can be prepared to be either picked up at the same store or delivered to the customer’s home, using local inventory. This minimizes the logistics costs of transfers, increases profit margins for e-commerce sales, and reduces delivery times for customers, resulting in a higher level of service and satisfaction.
“This implementation is the first of its kind in Latin America and reflects Prüne’s focus on innovating business processes through cutting-edge technologies such as RFID.
We are proud to have been selected as their technological partner for this project.” Lic. Alan Gidekel - CEO of Telectrónica.
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Knowing the precise location of each item in your chain of stores and warehouses is a key aspect of success in today’s fast-paced retail world.
