Prüne Implement RFID Technology in all its stores and products in 2019
Today Prüne has its own industrial plant of 6,000 M2, a distribution center of 10,000 M2, has more than 100 stores in Argentina, Peru, Chile, Uruguay, Colombia and Paraguay where it employs more than 1,500 people. His vision is to make women fall in love and become a mark of international recognition.
In order to optimize its processes and improve the customer experience with the brand, Prüne went through an RFID technology evaluation process to implement the solution in its operations.
After evaluating the state of technology in the world, estimating the level of investment required and considering the main factors of investment success, they made an evaluation of the possible strategic partners to boost the project.
As a result of this process, Prüne decided to implement the Smart Retail solution, developed by Telectrónica (www.telectronica.com).
Alan Gidekel, CEO of Telectrónica and Sebastián Berbech, CEO of Prüne signing the contract for the Smart Retail implementation.
The Smart Retail project 2019
At the same time, printing systems were implemented at the Prüne factory in Argentina with the objective of identifying those products that are manufactured locally.
Automatic reading systems were installed in the Distribution Center to control the receipt of merchandise from suppliers and control of product delivery to stores.
The preparation of replacement orders for stores is carried out using RFID Portable Terminals that are used to read each product that must be dispatched and validate the correct preparation of each order.
In turn, each store has a portable RFID terminal to carry out all Smart Retail applications (reception, inventory audits, product location, display control, price consultation and inventory availability, among others).
Currently all Prüne stores in Argentina already operate 100% with RFID. From the success in the implementation of the project, Prüne added the Smart Retail solution in its operation in Chile and the deployment of the rest of the countries was scheduled during the second half of 2019.
At the same time, with the aim of improving the shopping experience of its clients, Prüne and Telectrónica are developing additional Smart Retail services, mainly linked to Prüne's omnichannel strategy and improving supply and store replacement.
From having RFID in all stores and products, Prüne has absolute visibility of its inventories. This allows you to manage your inventory in an integrated way, considering each store as a “satellite deposit” from which orders can be prepared to be withdrawn at the same store or delivered to the customer's home, using the inventory available at that location. This minimizes the logistics cost of transfers, increases the margin of profitability of ecommerce sales and improves delivery times to customers, achieving a higher level of service and satisfaction
“This implementation is the first of its kind in Latin America and reflects the importance that innovation in its business processes has for Prüne through the incorporation of cutting-edge technologies such as RFID.
We are proud to have been selected as your technology partner for the implementation of this project ”Lic. Alan Gidekel - CEO of Telectronica.
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Knowing precisely the location of each item within its chain of stores and deposits is a key aspect of success for today's retail.
